Frequently asked questions

Do I have to submit data?
Yes. We ask for your data so that we can build custom benchmarks for your team.
How many segments do you track?
Six: quick service, family dining, fast casual, casual dining, upscale/polished casual, fine dining
How granular can we see data?
We have data down to the unit level.
What is a DMA?
DMA, or Designated Market Area, is a geographic area that represents specific markets as defined by The Nielsen Company.
How are regions and states defined in reporting?
We use the parameters defined by The Nielsen Company.
How do you define a comp unit?
We define a comp unit as one with at least 78 weeks of data behind it.
Can I see another company’s data?
Not in Black Box Intelligence or People Report. Our data is aggregated and provided in benchmark form. We never provide company level data to anyone except your team. You can in White Box Social Intelligence as that is public data pulled from social media sites.
How frequently do I get reports?
Black Box Intelligence reports weekly, People Report reports monthly and White Box Social Intelligence reports by the second.
How will my team view our reporting?
All dashboards and reports are available through our platforms online with controlled access.
Are there fees for adding additional users?
No, you can have an unlimited amount of users in any platform included in your membership.
Do you have information on cost of turnover per employee?
Yes, this data is included in People Report membership.
Is the Corporate Compensation and Benefits Survey and Recruiting a& Turnover Survey included in membership?
Yes, both are included in People Report membership for those who participate.
Have a question not answered above?
Email us at
I’m a current member and have a question or need help. Who do I talk to?
Email Monique at